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Implementing the Psychology of Color in Branding

The psychology of color in branding can help you build a strong, relevant brand. This essay will define color psychology and teach you the meanings of the most commonly used colors. Despite the fact that color psychology has been studied and evaluated for many years, there is still considerable disagreement about the actual impact of color on the human psyche. However, why are there so many misunderstandings about color psychology and its meaning? One of the reasons is that there are several factors at work when it comes to color psychology. Colors can be perceived differently by different people.

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