SEO should be a key component of your digital marketing strategy as it helps improve your website's visibility, credibility and trust, drive targeted traffic, deliver long-term results, enhance user experience and more Complements the marketing channels, similarly through our website you can take advantage of 10xdigitalgroup.com.au.

The following justifies its need in your digital marketing plan: It is a source of free traffic 

Regardless of whether you're using paid ads as part of your overall strategy, making sure you have multiple streams of traffic to your website will protect your business. When you are using paid advertisements, there are elements that you cannot control. For example, the cost of ad placements may increase or your ad account may be suspended. Having other sources of traffic guarantees that there will be a steady flow of traffic to your website. Organic traffic is free. So, if you consistently give love to a website visitor, Google will continue to send traffic to you. SEO is one of the most underestimated pillars in digital marketing, mainly because of the challenge of keeping up with Google's changing algorithms. 

It positions your company for long-term success. 

There are ups and downs in businesses. There may be months when you don't have the budget for paid ads. But if you optimize your website for SEO, you can generate a steady stream of inbound traffic without much effort. It's a long term approach that necessitates consistent website updates and a stream of engaging material for your website's visitors. 

It connects you with the right audience 

Your prospective consumers are likely conducting their research online whether you provide your services online or offline.A strong SEO strategy guarantees that you show up in Google when users enter keywords related to your industry. Provided your keywords are relevant, people who find your website are likely to be genuinely interested in your products or services. 

It creates a good experience for your website visitors 

Google uses about 200 ranking factor to decide where to display a page in a particular search. Some of these ranking factors include creating content that users will engage with. Whether or not you choose to integrate SEO into your digital marketing strategy, having an existing website that creates a good user experience is a necessity. Google will always drive traffic to websites that provide the best experience to its users. 

It makes your website more difficult for you 

An increase in website traffic will mean nothing if it doesn't generate the leads and sales you need to grow your business. When your website is fully optimized, you can increase website conversions without additional traffic. 

Let's say your website gets 500 visits a month, but only 1% of those visits actually fill out a lead form or make a purchase. To double your sales or leads, you need to double your website visitors. But if you improved the checkout experience or made it easier for potential leads to find you, you could potentially get 2% of those visits without increasing your website traffic. 

It may enable you to stand out from competitors. 

92% of people who search Google don't go past the first page of results when they're doing their research. This means that, if your business is not on the first page, your potential customers may go to competitors with an SEO strategy. There are two ways to get your business on the first page of Google: paid Google ads and organic search. Google Ads can give you instant visibility when you're just starting your long-term strategy with SEO. 

It builds your brand 

Your website visitors may not be ready to make a purchase right away, but your business's consistent appearance in their search results can be a good signal for them to contact you when they are. 

Whether you have an online business, a bricks and mortar store or a service business, you will benefit from an SEO strategy that consistently drives free traffic to your website. Learn more about SEO fundamentals or talk to one of our online solutions consultants about starting your SEO strategy.