Track and Trace: Serialization and authentication systems that combine traceability with traceability services. This allows companies to know the whereabouts of their products throughout the supply chain, making it easier to identify the source and provenance of products.

Product Verification: Unique QR codes based technology are provided to each product unit. These codes are generated through a robust algorithm, making them random, unpredictable, and non-cloneable. Consumers and supply chain actors can easily verify products by scanning the codes with a smartphone. The application also enables tracking and tracing the supply chain, serving as a platform for promotion and advertisement. User analytics and reports are available for market and consumer analysis.

The passage emphasizes that while it may be near to impossible to completely prevent counterfeiting, the implementation of smart technologies like GenuineMark can significantly reduce the presence of counterfeits in the market and safeguard the authenticity of products from the manufacturer to the consumer. This, in turn, helps protect brands, consumers, and the economy from the detrimental effects of counterfeit goods.

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