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WhatsApp is proving to be the most likable social platform. And its strength is in numbers with over 2 billion active users. Businesses have also started leveraging the power of this intimate channel to communicate with their customers.  

However, WhatsApp did not support sending whatsapp promotional messages until recently. It does not want businesses to spam people with sales. Brands could send only ‘transactional’ messages like payment confirmation, shipment tracking, or delivery. 

But on the bright side, WhatsApp’s new category of templates called ‘Marketing’ is making it possible. Brands can now conveniently interact with their customers on their favorite platform to generate engagement. Businesses can send WhatsApp advertising messages to the customers who have opted-in (more details below). 

The key element here is WhatsApp Business API. It helps eCommerce brands to easily send various types of promotional messages. These messages mainly include discount vouchers, promotional offers, coupons, product launch updates, cart abandonment reminders and more. Hence, brands can seamlessly communicate with their customers to generate more leads and drive more sales.