Renowned for its iconic design and craftsmanship, the Florentine luxury watchmaker Panerai announces the favourable court decision against a third party which was manufacturing and distributing counterfeit Panerai watches. The court’s decision in favour of Panerai, is illustrative of the Maison’s consistent drive to protect the intellectual property of its watches as well as to support the brand equity.

The court’s decision sets precedent for protecting Panerai’s iconic watch collections in the future, allowing the Maison to further its commitment to act against infringers globally.

The decision rendered by Guangdong Shenzhen Luohu District People’s Court last October 12th, 2019 and confirmed as final on April 13th, 2020, was the last step in a process that started in 2016, when Panerai first took legal action against Awsky. As Awsky initially agreed to stop the infringement, the matter was settled, however, later Awsky reneged on the agreement which forced Panerai to act again.