Perineal Care Market Outlook
According to the report by Expert Market Research (EMR), the global perineal care market share reached a value of USD 1047.38 million in 2022. Aided by increasing number of incontinence patients and increasing internet penetration, the market is projected to further grow at a CAGR of 5.10% between 2024 and 2032.
Perineal care is predominantly concerned with maintaining the hygiene of the genital and rectal areas. The importance of this segment of personal care has amplified due to its implications on overall health, comfort, and prevention of infections or potential ailments. Such care products range from cleansers, creams, to moisturisers, particularly designed for the sensitive perineal skin area.
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With the rise in global awareness about intimate hygiene and its criticality in preventing health issues like urinary tract infections, yeast infections, and other discomforts, the perineal care market demand has surged. The modern consumer, armed with better knowledge and accessibility to information, understands the importance of specialised products for different parts of the body, pushing the perineal care market forward.
Moreover, the ageing global population presents a significant boost to this market. With age, the skin, including the perineal area, becomes more susceptible to dryness, irritation, and infections. Elderly individuals, especially those facing mobility challenges, rely heavily on products that provide comfort, moisture, and protection in the perineal region.
The advancement in the formulation of perineal care products also acts as a catalyst for perineal care market expansion. Brands are increasingly leveraging natural, organic, and hypoallergenic ingredients to cater to the growing demand for safe, gentle, and effective products. This shift towards more natural and sustainable formulations resonates well with the modern, informed consumer, amplifying product appeal.
Another crucial driver for this market is the post-partum care segment. Childbirth, whether natural or through surgical means, leaves the perineal area sensitive and in need of specialised care. The increasing focus on post-natal care and the understanding of its implications on a new mother’s overall health and comfort has given rise to products designed explicitly for this period, further fuelling the perineal care market growth.
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Similarly, in the healthcare sector, especially in areas like geriatrics and post-operative care, the importance of maintaining perineal hygiene is paramount. Perineal care plays a significant role in patient comfort, especially those who are bedridden or suffer from incontinence. The rise in hospital and clinical focus on this aspect of patient care also helps in augmenting the global perineal care market size.
Another factor propelling the market for perineal care is the rising trend of male grooming. As modern men become more conscious of personal hygiene and grooming, products catering to their specific needs in the perineal area are gaining traction.
Perineal Care Market Segmentation
The market can be divided based on product type, distribution channel, and region.
Market Breakup by Product Type
- Washcloths
- Cleanser
- Barrier
Market Breakup by Distribution Channel
- Hospitals
- Nursing facilities
- Retail Pharmacies
- Drug Stores
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other developments, of the major companies operating in the global perineal care market. Some of the major players explored in the report by Expert Market Research are as follows:
- 3M Company
- Cardinal Health, Inc.
- ConvaTec Inc.
- Coloplast Corp
- GOJO Industries, Inc.
- McKesson Medical-Surgical Inc.
- Others
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